TECNO Forays Into The International Stage With Global Launch Of Its Flagship Smartphones In Dubai

Aims at becoming the most competitive mobile brand in the world…

Taking its first official step into the international scene, mobile technology giant, TECNO Telecoms launched its flagship devices the Phantom 6 and Phantom 6 Plus, on the 25 of September 2016, in one of the most beautiful venues in the world – the prestigious Armani Hotel located in the Burj Khalifa, Dubai.

There were over 80 local and international media present at the launch to witness the growth of TECNO Telecoms.

Among the prominent international media which were present and broadcasted the launch live include the Al Khaleej, Emirates News, Dubai One TV, the Gulf News, Deutsche Presse-Agentur DPA (German News Agency), Xinhua News Agency and the Dubai Bureau. Other notable guests at the event included Chidi Okonkwo, General Manager TECNO Mobile (Transsion Holdings); Kimura Makoto, General Manager of SONY; Jeremy Doutte, CEO of Jumia; Arthur Wang, Senior Director Corporate Sales International of MediaTek; Martin Kariithi, Manager Android Partnerships for Google (West Africa) and other business partners of TECNO Telecoms. Interestingly also, popular TV personalities Mercy Aigbe and VJ Adams were also present at the event. 

 

Some global partners of TECNO Mobile

The dynamic mobile multinational has done well for itself and mobile phone consumers in Africa over the last ten years. In 2006, TECNO entered the Africa mobile market sphere and since then, has been delivering quality mobile devices – smartphones, smart-bands and tablets, with the aim of making high-end mobile devices readily available to consumers.
Their customized product lines focus on how to meet the needs of the African consumers and how to effectively serve them. After only 10 years of operations in Africa, TECNO has become one of the leading mobile phone manufacturers across the world.

From L-R – Chidi Okonkwo, Mercy Aigbe and VJ Adams

Over the past decade, mobile phone penetration rate in Africa has risen from 6% to 80% and TECNO Mobile being a major driver of this development, is already servicing over 35 African countries while currently retaining the largest market share of 41.1% and 31.1% in Tanzania and Nigeria respectively.

Mr. Vane Ni, Deputy General Manager and Global marketing lead at TECNO Mobile said, “we are proud of what we have been able to achieve in Africa so far and we are confident the time is right for us to duplicate the same success across other emerging markets. When we arrived Africa 10 years ago, very few people would have thought that we would grow so fast to control the largest market share of 25.3% across six major African markets – Kenya, Nigeria, Ghana, Tanzania, Cameroon and Ethiopia”.

Today, TECNO has extended its web to more than 48 countries across the Middle East, South East Asia and South America, serving about 2.5 billion consumers which is about 35% of the world’s population. This feat clearly makes the brand a force to reckon with, not just in Africa but also globally.

TECNO’s market share all over the world

“Never say it, show it.

TECNO Mobile customizes its devices based on different consumers’ preferences and the Phantom Series, which embodies the best of technological advances yearly is expected to impress smartphone consumers across different emerging markets. The customized Phantom 6 and Phantom 6 Plus is sure to be appreciated by both local and international consumers.